Total Rewards Guide
Marketing Strategy
Digital Media
Publication Design
Turning HR Chaos into Clarity
The Challenge
For years, the company outsourced the creation of their annual Open Enrollment and Benefits Guide. It worked but it was expensive, generic, and disconnected from the organization's voice.
Bringing the project in-house meant one thing: do it better, and do it for less.
The stakes were high. This guide had to pass HR, Communications, and Executive review. It needed to tell a compelling story, align with the brand, and clearly explain complex information to hundreds of employees globally.
Our Role
We led the creative and strategic development from start to finish.
This included:
Designing a 27-page benefits guide that was both beautiful and practical
Collaborating across departments to ensure alignment and accuracy
Managing print and mail vendors for smooth physical delivery
Publishing a digital version to the internal SharePoint hub for year-round access
Structuring the content as a searchable, centralized knowledge base
Every design and content choice supported clarity, confidence, and long-term usability.
The final design of the Open Enrollment campaign and a company wide mailer.
A previous design version
An adjusted design for our sister organization
The Outcome
The launch was a success. The new in-house process saved the organization tens of thousands of dollars without sacrificing quality. Employees received a clear, engaging guide they could actually use—and revisit anytime.
By publishing the guide to a centralized SharePoint site, HR enabled ongoing access across the company. The content structure also laid the groundwork for future AI chatbot integration, giving teams a scalable, searchable foundation for employee questions.
Why It Worked
We didn’t just create a document. We built a system that works for people. With clear language, smart design, and a centralized content strategy, the guide became a trusted resource and a culture-building tool.
Want your internal communications to work harder and scale smarter? Let’s make it make sense.